How I fell in love with Social Media
I’m not the kind of gal to fall in love at first sight. Just ask my husband. We dated for months until I finally figured out he was the ONE. And so it was with social media. Sure, I flirted with...
View ArticleHow do PR agencies bill?
I try to do a good job explaining PR costs to my clients. No one wants to wrangle over an invoice after the fact. But over the years a few clients have been surprised about a billing. One of them...
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Brilliant Newsjacking or Tacky PR Stunt: What’s the Diff?
If you’re a fan of horse racing, you likely know that nasal strips figured prominently in this year’s Triple Crown. If not, then let me assure you that you just read correctly. Yes, nasal strips....
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Dear Content Creators: Stop Being Boring
Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find that content...
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The Anatomy of a Sincere Apology
Vic and I just finished a major kitchen renovation. While it looks great, we certainly experienced a few bumps along the way. Last week, Pete, our contractor, arrived to install 2 new hallway doors....
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The Secret to Online Copywriting? Make it Look Like a Kid’s Book
This September marks the 3rd anniversary of my blog. While I’m typically pretty hard on myself, even I have to admit it’s improved dramatically over the years. And I’m still learning. One of my most...
View ArticleWhat Social Media Marketing Can—& Cannot—Do For Your Business
I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that...
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The Kick-Butt Index: PR Measurement in the Digital Age
In business, everyone wants to kick a little butt. In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a...
View Article3 Valuable Tips To Establish Credibility Via Speaking Engagements
Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good . . . and some of them are just downright awful. Since I’m in the process of revamping my site and my...
View ArticleWhy Do-It-Yourself Public Relations Is An Urban Legend
If you search the phrase “do-it-yourself public relations,” Google returns over 27 million results. Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need...
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Tame your butterflies: 5 tips to becoming a successful spokesperson
Some are born to shine in the spotlight while others arrive after a lot of blood, sweat and tears. If you’re one of the latter (and most of us are) your stomach likely does back-flips at the mere...
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Dear Content Creators: Stop Being Boring
Content. Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. But, take a poll (even a non-scientific Facebook poll!) and you will find that content...
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The New Online Marketing Mix: Paid, Owned, Earned & Shared
A few weeks ago, my colleague Jennifer Kelly, sent me a link to a MarketingProf’s article discussing the recent Maserati advertisement called Strike. She wondered why someone would refer to this TV...
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